So I’m a very irregular user of Stage32, and a very regular user of Twitter.
Early this morning, I was browsing Twitter and I saw some kerfuffle over a user complaining about their Stage32 account being locked for spam, and the CEO for Stage32 saying they had a “zero spam tolerance”.
So I applauded Stage32, and kept going to bed. Then tonight I logged into my Stage32 profile, and lo, the user who was involved in said kerfuffle had indeed asked to join my network, and I accepted, and there he and I were.
What did he do? Something that thousands upon hundreds of thousands creatives do, which was to send out a YouTube link to their latest project to a lot of people.
I sat there, thought about it, and then removed our network link.
What a heartless prick you are, you are doubtless saying. And I felt that way for a second. But then I remembered the lessons of Scott Stratten (@unmarketing), one of which is mindless blind engagement with people is a bad thing. (Or at least, that’s the way I interpreted one of his lessons.)
I mean, yes, the creative arts are all about banding together against a climate that underfunds, underappreciates, homogenizes. If you want to do work you care about, you have to be strong, and strength is definitely better in numbers.
But that doesn’t mean I’m obligated to retweet or otherwise socially promote stuff from a total stranger who hasn’t done any ground work to show they are interested in my dreams.
But OMYGOD, what if you lose out on a major project because of your antisocial attitude? Well. First of all, the dude was in LA, second of all, he has plenty of colleagues out there who he can contact first (and has probably done some groundwork with first), and finally, I prefer starting my show biz networks personally.
Not that I’m going to be an angry guy on Stage32 blocking and refusing network requests everywhere. But I’m not going to blindly help out someone else’s project.
If that’s selfish…well, my projects take up a lot of my energy too. And I would never want to have them blindly promoted in a quid pro quo type arrangement. So it’s unlikely me and anyone who likes blind scatter promotions would get along well.
But yeah. Pavlov’s Tweeps. Someone you think is in your tribe tweets something and you blindly share it out there. I’m going to apply more critical thinking to ALL my social networking from now on.